5 reasons why online reviews are important for your tow truck business

Online reviews can make a difference for businesses.

As a business owner, you’ve probably heard that online reviews have been getting a lot of hoopla lately. But why all the fuss? Why are online reviews of your tow truck or roadside assistance business so important? Does it really make that much of a difference if people leave reviews for your tow truck business? For a number of reasons, the answer is yes. Reviews can have a big impact on a business, especially where services – like towing – are involved. Your drivers have an effect on your tow truck insurance rates, but that’s not where their impact on your business stops. If you don’t already have a system for reviews for your business or if it’s underused, here are 5 reasons to start getting some reviews.

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Slow and steady wins the race for tow truck drivers, not speeding

Texting and driving is a major danger for tow truck drivers.

Speeding is dangerous when you’re driving a normal passenger car, let alone a tow truck. There’s a lot of pressure on drivers to go about their jobs quickly and race from Point A to Point B. They don’t want to keep the customer, who’s stranded on the side of the road, waiting, and there’s pressure to get the broken car to its destination quickly so that the driver can move on to the next job. However, it’s important to emphasize the dangers of speeding.

According to the National Highway Traffic Safety Administration, speeding was a contributing factor to 9,557 driving fatalities in the US in 2015.

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The dangers of driving drowsy when operating a tow truck

Drowsy driving is dangerous for tow truck operators.

Fatigued driving is becoming a major problem. The National Highway Traffic Safety Administration estimated that drowsy driving was responsible for 846 deaths in 2014, but because it’s so difficult to get a true count the number of deaths due to fatigued driving could be far higher. The estimated average of drowsy-driving-caused crashes for 2005-2009 is 83,000 with 37,000 of those being injury crashes.

The statistics are sobering. It’s especially important to raise awareness of this issue among tow truck drivers because commercial vehicle drivers are among those who are most vulnerable to drowsy driving. Sleep is not always a choice – sometimes the body takes over and decides that nap time is now. If you’re driving, though, falling asleep for even seconds and then jolting awake can have catastrophic consequences.

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Why your tow truck business might need garage liability insurance (even if you don’t have a garage)

Choosing a deductible for your tow truck insurance can be a balancing act.

One of the great mysteries of insurance is that the names of different coverage can often be misleading. It’s not done on purpose. It just sort of happens. One of those misleading insurance names is garage liability insurance. Okay. At first glance, it looks garage liability would cover a physical garage. That would definitely not be a bad assumption. But we’ll explain what garage liability can cover.

Read moreWhy your tow truck business might need garage liability insurance (even if you don’t have a garage)