Tow truck drivers put a lot of time and effort into their business, and we know that that same passion can go into spicing up their rig. Decorating or even wrapping a tow truck may seem like a big way to spend your company’s funds, but it can actually be a great way to market your services and make your fleet memorable. That’s why we’ve taken on the task of finding the Top 10 Coolest Rigs on the Road. Our entries and votes are in from Facebook and Reddit. So, now it’s time to find out which tow truck company rules the road in style.
If you’ve got a tow truck business, you want to have customers. You know that you want to market your towing business to get those customers and you want to have a great towing website, but that involves having an understanding of digital marketing. (Everything’s online nowadays.) And a big part of digital marketing is this thing called SEO, or search engine optimization. Wait – search engine what now? What exactly is SEO, and why should your towing business care? Why does SEO matter? We’ll explain.
If you’ve got a tow truck business, your goal is probably to grow that business. That’s the name of the game, right? You want to have more tow trucks and more customers. Towing can be a very rewarding line of work. But when you’re growing a tow truck business, there are a few things you need to keep in mind.
If you’ve been out in public anytime in the recent past, you’ve probably noticed a bunch of people glued to their phones. You’ve probably even encountered this on the job – maybe you’re out hooking a car up to your tow truck while the driver is typing something on social media about their terrible car break-down. Since technology is a part of our lives and isn’t going anywhere anytime soon, think of it this way – how can you turn this to your tow truck business’s advantage? By having a website that’s mobile-friendly as part of your marketing strategy. Why is this important? We’ll explain.
In today’s technology savvy world, you may have been told that it’s important to have a website for your tow truck business. What most people won’t tell you, though, is how to make your website truly work for you, not against you. So, here are some tips on how to optimize your towing website.
Volvo Cars USA has recently announced that they’re going to offer free towing for life for any Volvo car with its Tow for Life program. It doesn’t matter what year, make, or model of Volvo it is, and it doesn’t matter if the warranty has already passed. Volvo will take care of the towing cost. But how will this work? We’ll explain the details – including some information that Volvo drivers should know about ahead of time.
When you have a tow truck business, there’s a lot to think about. You have to think about getting a truck, setting up the business side of things, getting tow truck insurance, then actually marketing and branding your business. It’s a lot to juggle. As you’re mulling over the possibility of venturing out on your own and starting a tow business, you have to ask yourself a few questions and decide if this is really what you want. Here are three questions we suggest you ask yourself about what you want to do with your towing business.