Could the color of the flashing lights on a tow truck save someone’s life?
Does color make a difference to you? This is a fascinating question to think about. Imagine driving and seeing flashing blue lights ahead. What’s your first reaction? Now, imagine the same scene and this time seeing orange lights. What’s your first reaction this time?
We ran this test across a few people. The results were consistent. The people that saw a blue flashing light said they were on alert.