Tow Truck Marketing Tips for 2021

marketing tow truck business in 2021

Earning greater profits for your towing business requires an investment of time and money. If you don’t like the sound of that because your budget is tight, take heart. Tow truck marketing can be as simple as making a good first impression. We offer additional tips for tow truck marketing in 2021 below.

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Vehicle camera guide for tow truck drivers

truck camera towing insurance

Vehicle cameras for tow trucks accommodate drivers in several ways by improving their field of vision, providing an additional level of security, and potentially decreasing tow truck insurance premiums. With many different types of vehicle cameras to choose from, drivers should take time to research the following cameras to decide which one best addresses their needs. Drivers may also save money by asking tow truck insurance agencies if they offer discounts on premiums that include the use of a vehicle camera.

Rearview Backup Cameras for Tow Trucks

Attached to the dashboard nearest to the steering wheel, backup cameras allow drivers to see what is behind them without turning around or craning their necks. Backup cameras significantly improve the amount of control drivers have over a tow truck by allowing them to see what’s in front of them and what’s behind them simultaneously. Even when towing a large vehicle that would normally block the view behind them, drivers using rearview backup cameras will have no difficulty seeing people or small objects at the rear of their truck. Some backup cameras provide images with grids overlaid to further enhance a driver’s ability to judge the locations of objects behind them. For tow truck drivers who do a lot of runs after dark, backup cameras with night vision capability illuminate darker areas with infrared LED light.

Dual-facing Dashboard Recording Cameras

Dashcams record what is happening outside and inside a tow truck while it is parked or in use. Tow truck drivers use recording cameras to capture real-time video of break-ins, accidents or unsafe driver behavior. This evidence is essential for proving insurance claims, accident liability and reasons for firing a reckless driver. Dashcam videos are also time/date-stamped to ensure fleet managers have the appropriate evidence they need when litigating a false claim.

We can help you save on your tow truck insurance.

Hidden Cameras

Some tow truck drivers and tow truck fleet owners may benefit from installing hidden dash cams instead of visible dash cams. Circumstances warranting the use of hidden cameras include working in areas where crime is higher than normal, having difficulty in the past finding good drivers or adhering to insurance policy rules that determine the rates of policy payments.

Is It Complicated to Install Vehicle Cameras?

As long as you have the right tools, it’s not hard to install a rearview or dash camera. Most come with instructions and the hardware needed to complete installation (brackets, screws, wiring) but you’ll at least need a drill to make holes through which to mount camera brackets. Backup cameras can be mounted to license plates using a metal bar that sits atop a license plate. The alternative is replacing the license plate frame with one that accommodates the installation of a backup camera. Before purchasing a camera for your tow truck, read the specifications carefully to make sure it can be fitted to your truck’s dimensions and that it does what you want it to do.

Having tow trucks equipped with rearview and dash cameras can help reduce the risk of accidents while avoiding the expense of false claims and theft. Learn more about the benefits of vehicle cameras when it comes to tow truck insurance rates by contacting us today.

How to Navigate a Claim Dispute and Why You Need Cameras

why you need cameras to dispute insurance claims for tow truck accident

Claim disputes are a common issue. You may encounter disagreements over the price of repairs, the extent of damage, and your claim’s scope. Thus, it’s good for you to be informed when it comes to handling such claims if you have a tow truck service.

So, we created this guide for you on how to navigate a claim dispute and why you need cameras.

Problems of a Claim Dispute

Dealing with a claim on your tow truck insurance can bring various challenges to your daily routine. For instance, such issues often drag around for several weeks (or longer), which might mean you won’t have access to your truck during this time.

Plus, you may also fail to get the right compensation. Usually, that happens if you don’t get your facts right or use the right techniques to manage the tow truck insurance issue. You need to be well-informed as a driver so that you can handle such claims smoothly.

4 Tips for Managing Insurance Claims

There are a few key things you can do when you are facing a claim dispute. Below are the useful techniques you can use to navigate through such an issue to ensure you get back in business ASAP:

1. Get in Touch with Your Insurance Company

Usually, a representative or agent helps you to solve the claim. However, if they fail to help, get in touch with the managers of the insurers’ claims. Remember that your insurance company might have a support team where you can submit your complaints. Also, most companies have documents and policies online, which you can use to navigate the claim process.

2. Get Your Facts Right 

Send documents and even an email detailing why you are not satisfied with the claim. Remember to include all the useful information in the text. Plus, they might also need your contact information and claim number. You may need anything such as videos, witness statements, evidence of damage, and more to support the claim.

We can help you save on your tow truck insurance.

3. Get an Arbitrator to Help 

An independent arbitrator with the skills and prowess to handle cases involving disputes can be an excellent recommendation. You can get referrals to arbitrators from an arbitration company such as the American Arbitration Society. However, remember that you may have to part with some fees for this service.

4. Consult your Attorney

You could also benefit from an attorney at this point. It’s always good to have the contacts of a competent attorney with you. Get in touch with the attorney, and explain the accident’s facts and the claim you want to post.

Why You Need Cameras

Installing cameras is important if you are a truck owner. The good thing is that there are many compact cameras, which are easy to install and have large storage capacities.

The key benefit of a camera is that it records your driving activity. In the event of an accident, you can share the video as part of your claims. More so, some insurance companies require that car owners install cameras in automobiles. It can be a good way to avoid claims and settle disputes based on facts.

In case you weren’t convinced to get cameras yet…

You never know when you will get an accident, leading to personal injury or damage to your truck. Since the truck is a key aspect of your business, keeping it running should be a priority. Thus, we have outlined some of the key aspects of how to navigate an insurance claim and why you need cameras.


Safety is the key to success in towing

Safety key to success in towing

Trucking is a dangerous industry. There is no getting around that. You’ve got 18-wheelers hurtling down the roads, which they share with much smaller vehicles. Even a smaller truck, like a box truck or a tow truck, is still far heavier than a normal car. And besides, the trucking industry is heavily regulated. Something that I’ve learned in my experience working in transportation insurance is that safety can be the key to success for trucking businesses. There are a few things towing and trucking businesses can do to step up their safety and protect themselves. 

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Tips for getting garagekeepers insurance

Garagekeepers insurance

As a tow truck business, there are a lot of potential risks out there. And that means there are different types of insurance that towing businesses need. (There are a lot of fancy insurance words out there that can be confusing and overwhelming.) One coverage that you might need to consider for your tow truck business is how to get garagekeepers insurance. Here are a few tips.

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The importance of being patient at your tow truck business

Being patient tow truck business

It’s easy to not be patient in the course of running a business. Towing is a tough industry to be in, and it’s also easy to get discouraged if things aren’t going exactly the way you want them to. It’s important to take it one day at a time and remember the successes you’ve had. The towing world is not an easy one to be in. A bit of patience and planning doesn’t go amiss. Here are a few things to remember about having a healthy amount of patience when growing your towing business.

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New to being a leader at your tow truck business?

Being a leader

If you’ve recently come into a leadership role at your tow truck business, or if you’ve launched a business, you might find that being a leader is different than being an employee. Being a leader means that you’re going to encounter struggles and you’re going to have to put in some hard work. It also means you’re going to have to be a problem-solver. The personal experiences you bring to the table can shape the kind of leader you’ll be. The good news is that as you encounter struggles, you’ll grow as a leader and develop your leadership skills. Being a leader means doing some self-reflection. Anyways, here are some tips for embarking on your journey as a new tow truck business leader.

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7 reasons to visit the FMCSA website

FMCSA website

If you’ve got a tow truck business, you probably know all about the FMCSA. And the FMCSA is a big deal. They also have a very extensive, hefty website. So, you might not be too jazzed about exploring their site. It’s a lot, admittedly. But here are a few reasons to take a look at the website – and a few things that could be really helpful. There are some handy sections on the FMCSA website.

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Time management tips for your tow truck business

Time management tow truck business

If you’re the manager of a tow truck business, you’re a very busy person. Maybe you’re constantly feeling the struggle of keeping your day organized and managing the limited number of hours in the day. There’s a lot to do and only a limited amount of time in which to do it. (Running a towing business is no easy task.) Anyways – here are a few tips for time management for you as the boss of a tow truck business.

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5 risks of driving a tow truck and how to prepare for them

Risks of driving a tow truck

If you drive a tow truck, there are a lot of challenges that come along with the job. Driving a commercial vehicle that’s bulky and large isn’t like driving a regular car. It’s important to be aware of these things and to be prepared for them. Tow trucks aren’t necessarily the easiest of vehicles to handle. Here are a few of the challenges or risks of operating a truck and some tips.

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