Creating a website for a towing business is more than just listing your services and prices on a screen. These days, it’s vital to have a strong, professional digital footprint no matter what your industry is. However, there are tons of businesses competing to become top search results and Google’s algorithm is constantly changing. So, how can you put your website a head above the rest – especially if you’re starting from scratch? Check out these 10 tips to create the best website for your towing business.
10 tips to create a towing website
1. Learn the lingo
First, it’s going to be useful to know a little bit of digital lingo. Don’t worry, you don’t need to be a web marketing guru. Knowing a bit about these terms will just help you find the right tools and resources you’ll need to be successful. So, here’s a quick run-down:
- SEO (Search Engine Optimization): Using the best of certain aspects of your site that determine if you are and how relevant you are to someone’s web search.
- Keyword: Words that tell a search engine what a website is about
- Plugin/Widget: A program for the backend of your website that then make your site appear or function in a different way.
- Header tag: A webpage format that can help break up and categorize sections of content.
2. Know your audience
When creating any type of website, you’ll need to know who you’re trying to reach and what they’re looking for. If you’re looking for cash clients, you probably don’t want a lot of technical lingo on your site. If you’re looking for local government or auto body shop jobs, consider the types of things they’ll look for in a towing business such as lot size, types of towing equipment, permits, and more. Carefully consider the type of contracts you want, determine the type of content that will catch their eye, and make sure they can find that information easily.
3. Make your brand memorable
Building a brand is more than creating a cool-looking website. When leaving your digital mark, your website content needs to keep your brand consistent and memorable. The most common way to do this is to clearly display your logo or create a slogan. The slogan can be catchy, kitschy, straightforward or a combination of all three. The most important part is to make potential clients remember your business name, even if they don’t need your services right then.
Tell people how your towing company stands out. Show people why they should choose your towing services in a way that’s short, sweet, and to the point. Whether your business is open 24/7, you have the cheapest rates for a tow in the area, or your business has been awarded by an association, make sure your customers know it. That way, they know that your business is one they can trust.
4. Be easily reachable from your website.
Nothing can be more annoying than not being able to get a hold of someone you need or not knowing how to get in touch with them. So, when building a website, make it as easy as possible for potential clients to reach you.
Make your business name, phone number, address, and email address easily visible from multiple pages throughout your site. The best way to do that is to include the information in the header and footer of your site.
You may also want to consider adding widgets that allow your customers to contact you directly through the website, including click-to-call apps, email links, LiveChat plugins, and a Google Maps link to your business location.
5. Know how to use your keywords
Search engine algorithms have gotten smarter and smarter. They can not only match your website’s keywords to search terms, but they can also identify your intent when using that keyword. So, it’s important to include words that you think potential clients will look for throughout your content. However, you’ll want to vary your word choice to cover the different services you offer, as well as keep the tone of your content conversational.
Broad terms like “towing” and using the name of a large metro area may be useful for describing your location – the problem is, a lot of other businesses will think so too. Broader keywords create a lot more competition to get on the front page of search results. This may then cause a problem with your business being found because other companies with big marketing budgets may be able to buy their way onto the front page with ads.
Instead, use more specific terms regarding what you do, such as “roadside assistance”, “junk removal”, or “semi-truck towing”. Additionally, try to be specific about the neighborhoods and cities your service radius covers.
For example, “towing in New York City” may be what you do, but it’s also what a lot of other companies do too. Choosing more specific key phrases like “roadside assistance in Manhattan” can help boost your business to the type of client that you want. It can also help you include search terms that the person is specifically searching for anyway.
6. Using suggested keywords
If you have trouble varying your language, try Googling a search term that you think people would use to find your business. Then, scroll to the bottom of the page and look at the “Searches related to ___” section. It’s a quick way to find keywords that can work for your site without using fancy marketing tools.
7. Use the proper tools
Spreading the word about your company used to take tons of research and money. Now, there are tons of easy online tools to help you optimize your website without the hassle. If you create your website using a service like WordPress, there are various types of plugins available to keep you from over or underusing keywords and phrases.
8. Use the proper format
In the age of fast-paced technology, people rarely take the time to read things in-depth. So, making your site’s content skimmable is a must. Use things like header tags and bulleted or numbered lists to make your content easier to read. Include pictures or videos to break up longer pages of text. Doing so can help ensure that your customers are getting the information they need to reach you more quickly. Google also likes pages that are easy to skim; so, you may be able to rank higher on certain search results because the search engine can easily identify and display the quick idea of your content before someone even clicks on the page.
9. Check your website’s speed.
If you have a bunch of heavy-duty widgets and large pictures that slow down your website speed, potential customers aren’t going to stay on your website long enough to even know how to contact you. So every once in a while, check on your website’s loading speed. There are numerous free, online resources that will let you type in your URL, measure the loading speeds, and give you tips on how to improve it.
10. Make your website mobile-friendly
Most people also access a majority of information through their phones these days. This can be especially true of towing company clients, who may be stuck on the side of the road. So, make sure that your website is mobile device friendly. Be sure that any menus and buttons on the mobile version of your site are big enough to read on a smaller screen and easy to press with a finger, not just a mouse. Again, if you’re using a tool like WordPress to host your site, there are tons of backend tools that will allow you to see how your site looks on a phone, a tablet, and a desktop.
There’s no doubt that the digital landscape is growing. So it’s vital, as a towing company, that you don’t get left behind. These tips can give you a good starting point for driving more traffic and revenue to your company. Still, make sure that you keep improving your website once you have a good base.
To make sure that your tow truck business has room to grow safely and smoothly, you’ll have to secure the right tow truck insurance for your business. Our experts can work with you to identify your fleet’s unique risks and get you the tow truck insurance coverage you need for great rates. To stop missing out on quality, affordable coverage, give us a call, fill out our easy online form, or LiveChat with an insurance specialist today!