Starting a roadside assistance business will require you to understand your customers’ needs. It may also require you to keep up with industry trends and standards.
In this article, we’ll discuss the steps for starting your own towing business. Let’s get started.
What’s Roadside Assistance?
While driving it’s not uncommon for a car to run into mechanical problems. In these instances, you may be left stuck on the side of the road. However, there’s no need to fret, this is where roadside assistance comes into play.
The purpose of a roadside assistance business is to assist stranded travelers experiencing vehicular problems. What will happen is a tow truck driver will be dispatched to the customer’s location. Upon arriving at the scene, the tow truck driver will assess the situation and help in whatever way they can.
Roadside assistance not only provides towing services, but they can also change a tire, jumpstart a battery, retrieve keys locked in your car, deliver gas, and so forth.
How to Start a Roadside Assistance Business
Starting your very own roadside assistance business can be very rewarding. However, if you want to reap the benefits you must first come up with a detailed plan and do your research accordingly.
We will expand on this topic in greater detail below.
Study the Market
The towing sector is very different from other businesses. It’s also a very competitive industry with many others offering the same services as you are. To be successful you must conduct extensive market research including industry trends and standards.
We recommend creating a SWOT analysis, this way you can establish your competitive advantage.
When starting any business, you can learn a great deal from others in the industry. Take a look at your competitors and analyze what they’re doing well and ways you can do it better. You should also research the mistakes others have made in the industry so you know what to avoid.
Choose a Location
Location is a big factor you must consider when starting a business. You’ll want to select a location with very little competition if possible.
Create a Business Plan
Operating a roadside assistance business will require a very thorough and well-thought-out business plan. Once you’ve studied the market, researched your competitors, and picked your business’s location you’re ready to devise a business plan.
It should include the following details:
- A description of your business
- Staffing requirements
- Key financial information
- Market trends
- A competitive analysis
- Licensing and training requirements
- Supplies needed
Have the Right Tools and Equipment
Once you’ve established your budget and funding you need to purchase the necessary tools and equipment to perform your duties. This would include tow trucks, personal protective equipment, fuel tanks, a side winch, an air compressor, jump starters, hydraulic jacks, etc.
If you’re unsure what all you’ll need then you can seek assistance from another towing business or a professional mechanic.
Once you’ve completed the steps above, you’re ready to move on to the final one which includes promoting and marketing your towing business. By doing so you can reach more customers and create a powerful online presence.