If you’ve got a tow truck business, one of your goals is to attract customers and create name recognition for your brand. To have a successful business, you need customers, right? There’s no getting around it. One tool that you have in your tow business marketing repertoire is social media. In this age of technology and being connected, social media can be crucial. Here are a few social media tips for your business.
10 social media tips for your tow truck business
1. Take a look at your business’s social media profiles.
Take a look at your business’s profile pages to make sure that they’re all updated and accurate. Do they reflect what your tow business does? Do the social media pages look visually engaging? Have you included pictures?
2. Check that all relevant information is there.
Your towing business’s contact information should be easily visible on your social media pages – for example, your business’s Facebook page. You need to make sure that relevant details about your business are there as well. What services do you provide? When are you open? Where are you located? What’s your phone number? Things like that.
3. Use Instant Replies for your Facebook Messenger.
If you’ve got a Facebook Business page, you’ve got Facebook Messenger (or simply just Messenger.) And the cool thing about Messenger is that you can activate Instant Replies to connect with people quickly. When people message or chat with you, they’re more likely to stay engaged if they get a super fast response. They’re not going to wait for you.
Anyways, to turn on Instant Replies for Facebook Messenger, all you have to do is this:
- Go to your Inbox on your Facebook page
- Look to the left-hand menu and select “Automated Responses”
- Turn Instant Reply on by toggling it on beneath “Greet Customers”
- Click on “Edit Message” in the middle to change the Instant Message
- Hit save (in the right corner)
You can turn Instant Reply off by clicking next to Instant Reply beneath “Greet Customers.”
Anyways, consider turning on Instant Replies to interact with your potential customer immediately. It just lets them know that their message has been received – that way they won’t feel like they’re yelling (or typing) into the great abyss.
4. Use Messenger for live chat.
If you have a WordPress website for your tow truck business, you can set up live chat using Messenger. It’s really easy, and it’s a great way to get live chat on your site so that you can chat with people who have questions. Some people really don’t like talking on the phone, and they might not email for fear of the message not getting through. Anyways, you can get Facebook and your site to work together to create a really smooth live chat feature. All you need to do is activate a plugin.
- Log in to your WordPress site
- Go to the Dashboard
- Find the “Plugins” tab on the left column and choose “Add new”
- In the search bar in the right corner, search “Messenger Customer Chat by Facebook” – this is what it should look like:
- Click “Install Now” (You can also click on “More Details” to see more about the plugin)
- You should get a new page about installing “Messenger Customer Chat” and it will walk you through the process of setting up the plugin. You should be able to choose a greeting and even customize the color of the text box
And that’s it! WordPress and Facebook make it pretty easy to set up live chat through Messenger for your tow truck website.
5. Get the Facebook Pages Manager app for your phone.
It’s also really important to make sure you can manage your Facebook messages and chats easily. You can download the Facebook Pages Manager app on your phone so that you can stay connected on the go. The goal of the app is to help you manage your Facebook pages from a mobile device, i.e. a phone.
The Facebook Pages Manager app is available from the Apple App Store for iPhones and from Google Play. (You can search for it in either the App Store or Google Play, whichever you use.)
6. Be active on your social media accounts.
You need to make sure that you’re posting frequently and that you’re staying active on social media. It’s not enough to create a page for your business and then abandon it. You have to keep up with it. That means that you need to be prepared to set aside some time each day to manage your social media accounts. It’s not like you have to spend hours a day online, of course, but you have to be willing to schedule out some time for it.
A helpful way to think about “how to social media” is to do things in threes – when you’re managing your social media account, like something, post something, and share something. This really helps you engage with your audience and create a presence online. That way you’re not just posting, or just liking things. You’re creating a balance.
And that leads us into our next point…
7. Make a point to engage with your audience on social media.
If you’ve got people commenting on your social media, talk to them. Don’t just ignore them. This shows that you’re actually active online and that you’re interested in what your audience has to say.
8. Join other towing groups.
You can also join other towing groups to become a part of an online towing community – for example, you can look into different Facebook groups about towing. If you’re a part of a group, though, make sure that you’re actually contributing to the group by commenting and sharing your thoughts rather than just talking about your business. Anyways, check out some different towing groups and see which ones might be a good fit for you.
9. Use great visuals.
People sometimes aren’t the biggest fans of reading. They want to see great, eye-catching photos and visuals. Make sure that your social media pages look nice and include plenty of quality images.
10. Don’t forget the power of word of mouth.
When we’re so caught up in the digital side of things, we can forget the more personal aspect of marketing a business and getting the word out. Make sure you’ve got business cards that match your towing website, social media, and brand. (Maybe you can even give some cards to some friends so they can hand them out to people who might need a tow truck!) Word of mouth is a powerful thing, so it’s important to deliver a quality experience to your customers so they’ll rave about your business to their friends.
Social media can feel overwhelming at times, but you can harness its power to help your tow truck business. Remember to keep up with your social media pages and make it easy for potential customers to reach out to you.
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