If you’ve got a towing business, chances are you’re used to being on the lookout for new customers. Paying customers provide your income, right? One way to get new customers is to harness the power of referrals. But why are referrals so important, and how can you get referrals for your tow truck business? Here are the answers to those questions.
Why are referrals important for your business?
There are lots of reasons why referrals are important for your tow truck business.
First, if a customer who’s satisfied with your service recommends your business to a friend, family member, or colleague, that potential client is likely to trust that person’s word. There’s already a relationship between those two people, so the potential customer knows their friend is trying to steer them in the right direction. And that could mean your business. People are often hesitant about buying things or choosing a business to provide a service, but a recommendation from a friend they trust might help them make a decision.
Second, you’ll get clients that are serious about needing your services. If the person is asking around for a tow truck business, they’re clearly in need of towing services. It can help you target an ideal customer.
And third, with the popularity of social media, it’s easy for people to ask for recommendations. Social media allows people in need of a towing business to reach a large audience to get some names from their social media connections. If you’ve made a point to ask for referrals, maybe your name could pop up.
How to get referrals for your business
So, referrals are important. But how can you go about getting them for your tow truck business? We’ve got a few simple tips.
1. Provide great service.
You’ve got to make sure to try to knock your customers’ socks off with the service you provide. If you really make an effort to step up your customer service game, you can really impress people. And people who are impressed are more likely to rave about your tow truck business so they can relate their experience. And they’ll probably be more likely to remember their stellar experience if someone needs a tow truck business – and they’ll probably be happy to refer their friend to your business.
There are a few things you can do to provide a great towing experience:
- Dress professionally
- Have a clean truck
- Make sure the cab of your tow truck is neat and tidy
- Be courteous and polite
- Try to stick to your ETA
- Explain what you’re going to need to do to handle the problem
(This can also help you generate great online reviews for your towing business.)
2. Have a way to handle negative experiences.
Even though you might do all you can to provide excellent service to your clients, chances are you’ll face a naysayer at some point. And if you do find that someone’s been posting negative reviews of your business or that someone feels they had a poor experience, you need to know how you’ll respond or try to make things right. Have a plan in place. Sometimes people change their minds about a business if the business strives to make amends.
You also have to, well, ask for the referral in the first place. You can’t just expect your customers to refer you if you don’t put the thought in their mind or request that they send referrals your way. It might feel awkward to ask, but many people don’t mind giving a referral or leaving a review if you’ve provided stellar service.
It might be best to ask for the referral in person. That way you’re very clearly and directly asking the customer. If you just have a note written in an email or on the receipt or something, people might not feel like you’re directly talking to them. But if you personally ask, they might feel more inclined to take action.
4. Consider a referral incentive.
People like stuff. If you offer a small gift card or incentive to people who refer your business, you may get more people to refer their family and friends. It’s something to think about.
So, that’s why referrals are so important for your business and how you can get referrals for your tow truck business. But if you need tow truck insurance, we can help. Just fill out our online quote form, give us a call, or message us on LiveChat. Our team of tow truck insurance experts would be happy to help you get the coverage you need at a great rate. That’s what we’re all about.