If you have a tow truck business, then you probably want to have some great business cards to get the word out about your business. It’s nice to have cards on-hand to give out to people. You need to put some careful thought into your business cards. It might seem like a small thing, but those cards can make a difference. Here are some tips for your business cards so you can make them stellar.
7 tips for your tow truck company’s business cards.
1. Know what makes your business stand out.
You’ve got to know what makes your tow truck business stand out. What sets you apart from your competition? Think about the plus that your customer gets from using your towing business. Think about what makes you the expert in the niche you’re in. Then you can take that insight and figure out how you want to differentiate your business on your business cards – you can try to incorporate this into the card.
2. Consider the specifics of your business cards.
You’ve also got to consider the physical cards themselves. Of course, you have to think about what you want on the cards, but think about things like the paper. Paper that’s a little thicker can help your card stand out in the fray. Another bold choice you can make is whether you want to choose a different size than is standard for business cards so your card doesn’t get lost in the shuffle. Even your choice in paper and dimensions can set your tow truck business card apart and bring it to someone’s fingertips if they’re flipping through their collection.
3. Think about leaving some open space.
When you’re designing your business cards, consider leaving some empty space or white space. Not only can this help the card not look too overwhelming, it leaves some space for notes. For example, you can write down the tow show you met someone at, or your can write “Thank you for your business!” if you’re giving a card to a customer. It just gives you the opportunity to add a personal touch if the situation calls for it. Your’e trying to pack a lot onto your business card, but don’t forget to leave some white space for design purposes.
4. Have special batches.
If you’re planning on going to a big event, you can consider getting a special batch of business cards specifically for the event. You don’t have to order a lot, but you can have some on hand. It’s something to think about.
5. Look at the logo.
You’ve also got to consider the logo on your business card. Design and marketing is important, after all! How does the logo come across on the business cards? Are you happy with where it’s at? Your tow truck business logo should reflect your business.
6. Don’t overstuff the card.
There is a limited amount of space on a business card, obviously, so you have to carefully consider how you use it. You have to make sure that you’re spotlighting the most important information. If you overstuff the card, it’ll be overwhelming. So, think about the most important details you want people to see so the card is easy to read. Everything needs to be laid out neatly.
7. Consider other marketing tools.
While you’re on the subject of getting business cards, consider whether there are any other marketing tools you want to look into. Would it be helpful to have pens, for example, that are branded for your business? You don’t have to stop at business cards! There are a lot of possibilities when it comes to marketing materials for your towing company. Do a little research and find out what could work for your business.
Business cards maybe aren’t the most exciting things to think about, but they’re important. Be sure to use the space on the card wisely and think about things like the paper and the size of the card. Do some research on other marketing tools to go along with those snazzy new business cards!
Get tow truck insurance quotes.
And while you’re at it, don’t forget about your tow truck insurance. Our team can help you get quotes for your towing insurance. We like to make insurance easy and we like to help tow truck businesses save money. It’s kind of what we do! Get started with your quotes by filling out our online form, giving us a call, or messaging us on LiveChat. We’d be happy to help you look at your insurance options.
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