Since its rise to popularity, social media has become a powerful marketing tool for towing businesses. However, it’s easy for companies to misuse social media when it comes to marketing and building a brand. So, we want to help you avoid some of the most common social media mistakes of tow truck businesses.
With a business as fast-paced at towing, it might seem like a waste of time to create content for your website. It might even seem a little daunting if you’re not a writer. However, creating valuable content on a towing website can not only give you an outlet to communicate important messages from the towing community, but it can also give you many other opportunities for company growth. Let’s take a look at just how important it is to have, not just any content, but valuable content on your towing website.
Marketing can be a complicated world. It’s difficult to market a small business – there are a lot of moving parts. Towing businesses offer a unique set of services, and it’s important that you get in front of customers and get the word out there about your business. While tow business marketing is tricky, there are a few “dos” and “don’ts” that you should know about to make things a little easier. Today we’re going to focus on some of the “don’ts” when it comes to marketing a towing business.
Tow truck insurance might not be your favorite thing in the world. So, you might not be too thrilled about reading the many, many…many pages that your insurance agent sent you. It’s a paperweight – and it’s also your insurance policy. You might be tempted to shove it in a drawer somewhere and forget about it. But we’re going to give you a few reasons to dust it off and read every word.
If you have an auto shop and tow trucks, you might wonder how to go about getting insurance. How do you insure both the shop and the vehicles? It sounds complicated. You’ve got a lot on your plate when it comes to running the shop and managing the tow trucks. That’s why it’s so important to get the right coverage for your business – so that you can rest easy knowing that your shop is covered. Which brings us back to the question of how do you insure a business that has both an auto shop and tow trucks? We can help with that.
Towing can be a lot of problem-solving. Sometimes figuring out how to tow a certain car (or get a certain car out of an impossible, physics-defying situation) can be difficult. So, what’s a tow truck driver to do when confronted with a car that they’re not sure how to tow? Turn to the wealth of knowledge on smartphones, of course, to help the problem-solving process along. We’ve got three places you can look if you need towing instructions for a car that you’ve never encountered before.
For the safety of the driver and others on the road, a disabled vehicle must get off the road as soon as possible. The usual course of action is to contact a towing service close to the scene of the accident or breakdown to bring the vehicle to a mechanic’s shop or a junkyard if it’s not salvageable. Below are brief descriptions of the most common types of commercial tow trucks and the types of jobs companies use them for the most.
If you have a towing website, you want to make sure that you have a great website that shows up well on search engine results – and a website that potential clients can find and navigate. Having a website is an important part of your marketing strategy, but there are a few snafus that many business owners make when it comes to their site. We’ll go over a few mistakes to avoid when it comes to your website.
If you’ve got a towing business, chances are you’re used to being on the lookout for new customers. Paying customers provide your income, right? One way to get new customers is to harness the power of referrals. But why are referrals so important, and how can you get referrals for your tow truck business? Here are the answers to those questions.
Creating a website for a towing business is more than just listing your services and prices on a screen. These days, it’s vital to have a strong, professional digital footprint no matter what your industry is. However, there are tons of businesses competing to become top search results and Google’s algorithm is constantly changing. So, how can you put your website a head above the rest – especially if you’re starting from scratch? Check out these 10 tips to create the best website for your towing business.