If you have a towing website, you want to make sure that you have a great website that shows up well on search engine results – and a website that potential clients can find and navigate. Having a website is an important part of your marketing strategy, but there are a few snafus that many business owners make when it comes to their site. We’ll go over a few mistakes to avoid when it comes to your website.
Don’t make these 7 mistakes on your towing website.
1. Not paying attention to SEO.
SEO, or search engine optimization, is really important for websites. To put it briefly, SEO is the process of helping your site rank well on search engines like Google. If you don’t put any thought into SEO, your website might not do very well and people might not find it. Since potential customers are probably going to be searching online for a tow truck business, you want your website to rank well.
Make sure you do keyword research to find out what search terms you want to rank for. (Keyword research is essentially finding out what phrases and search strings people are using to find the solution to their needs.)
2. Having a slow website.
You’ve also got to pay attention to how fast your website is. If you have a slow website that couldn’t win a race against a turtle, people aren’t going to stay on your site. They’re going to hit the back button and find another site. And that’s not what you want. So, make sure you’ve got a good site speed. You can check your site speed with a simple tool.
3. Not having a website that’s mobile-friendly.
Your website also has to work well on mobile devices, like smartphones. People are using their phones A LOT, so it’s not beyond the scope of reason that they’d turn to their trusty smartphone if they’re looking for a tow truck. (And, you know, if someone’s on the side of the road searching for a towing business, they’re probably not going to have a desktop computer in their car. That would be a little unexpected.) Anyways, you need to make sure that your towing website loads well and displays well on mobile devices so that you can reach a greater audience. Your website might do great on desktop, but you could really be hurting yourself if it doesn’t work well on phones.
4. Not having a security certificate.
It’s also a good idea to have a valid security certificate for your towing website. This helps people know that your website is one they can trust. Websites that are secure have https:// instead of http:// in the URL, and typically they’ll have a little padlock icon next to the URL to show that it’s a secure site. (Secure sites protect personal information because they’re encrypted.) So, if you don’t have an https:// site, you might want to think about getting that changed.
5. Not having a lot of valuable content.
You also need to make sure that your website has valuable content on it. The content should be relevant to what your business does, so you’ll probably be talking about towing and the services that your business provides. This is where the keywords we talked about earlier come into play.
The content should naturally include the keywords you want to rank for – for example, roadside assistance in Dallas. If you don’t have a lot of content on your site, Google doesn’t have much to look at when it crawls over your site. Google tends to reward websites with valuable content that will help people doing online searches by ranking them higher.
You also want to make sure that people can find out what your business does and whether you provide the service they’re in need of. You can use the content on your site to show why your tow truck business is different and why you’re the best choice to help your potential customer.
6. Not having your contact information in a visible place.
You also need to make sure you have your contact information in a place that’s both visible and convenient. You want people to be able to see your phone number, address, email, and so on. If you make it easier for people to contact you, the better the chance that they will. Again, people aren’t going to put up with a troublesome or finicky site where they can’t find the important information they need.
7. Not focusing on user experience.
You also have to make sure your website provides a good user experience. The site should be easy for people to use, and it should make it as quick and painless as possible to navigate and search for information. If the website gets complicated, doesn’t make sense, or doesn’t load well on mobile devices, people aren’t going to be very impressed with the experience. And then they’ll leave.
Having a website can be very important for towing businesses. But there are a number of pitfalls that business owners can fall into when it comes to their website. Make sure you’re not unintentionally hurting your own site.
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