If you’ve got a tow truck business, you want to have customers. You know that you want to market your towing business to get those customers and you want to have a great towing website, but that involves having an understanding of digital marketing. (Everything’s online nowadays.) And a big part of digital marketing is this thing called SEO, or search engine optimization. Wait – search engine what now? What exactly is SEO, and why should your towing business care? Why does SEO matter? We’ll explain.
What is SEO?
You know, the marketing industry and the tow truck industry actually share something in common. They both have certain jargon and terminology that can be difficult to understand if you’re not a part of the field. Sometimes marketers throw around words that are second nature to them, but can leave anyone who doesn’t live and breathe marketing scratching their heads.
So, we’re going to explain one of those terms, and it’s a big one: SEO.
SEO, like we said, stands for search engine optimization. But what on earth is that? To put it simply, SEO is the process of making your website easy to find on search engines, like Google, Bing, and Yahoo. Ever wonder why certain websites pop up higher on the list when you do a search? That’s because search engines use complicated (and super secret) algorithms to determine which content is the most valuable. The more valuable the content, the higher that website will appear in Google.
Why is search engine optimization important for your tow truck business?
The goal of having great content on your website and employing SEO tactics to optimize your website is to improve the traffic to your site – and improve the number of good leads you get. As a tow truck business, you can use SEO to drive more traffic to your website – and therefore get more calls from people who want you to tow their cars. (Side note – this is also why it’s important to have a website that’s mobile-friendly.)
If someone breaks down on the side of the road, they’re going to pull out their phone and Google search for a tow truck business. And they’re going to get a huge, long list of businesses and a whole lot of websites to choose from. But they’re cranky and upset because their car broke down. Do you really think they’re going to scroll to the bottom of the page or go to the next page before they just pick one?
Lots of people who search on Google don’t even go to the second page, and that’s why it’s important to rank on page one. (And preferably at the top of page one.) Google is great at spitting back a lot of search results, but most people only look at the ones that are at the top of the list. They’re not going to go digging for what they want.
And that’s why SEO is so important. If you rank higher in Google, you improve the chance that someone is going to call your business. Organic searches (where someone finds your website by searching and not with the assistance of a paid ad) are a big part of generating web traffic – and leads.
Another important thing is that SEO can help with the user experience of your website. (User experience is how site visitors interact with your website and the experience they have when using the site.) When people find your site, you want them to stay on your site as long as possible. If your site is SEO-optimized, chances are the user experience will be better – and that means your site visitors may be less likely to bounce (or leave the site.)
SEO and your tow truck business.
To recap, SEO is the practice of making your site easier for search engines to find, with the end goal of increasing and improving traffic. For your towing business, you can give yourself an edge by optimizing your site and working to improve your Google ranking. Don’t underestimate the power of Google – it’s become a major part of life, and it can be a real boon to your business.
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